Feedback Analytics
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Kampyle was founded in 2007 by technology entrepreneurs who saw a need to help companies engage more deeply with their customers and bring a human element to online business. The company pioneered a new methodology called Feedback Analytics that combines online feedback collection with advanced analytics to let companies optimize the user experience, improve conversions and increase sales.
Kampyle developed an easy-to-use software-as-a-service (SaaS) solution that companies can customize and implement in five minutes to collect, analyze, measure and respond to online user feedback. Since the product's launch in 2008, Kampyle solutions are powering more than 35,000 companies who are using the eye-catching feedback forms to gain insight into user behavior, enhance product and service offerings, and increase overall online engagement with visitors and customers. Kampyle's solutions are so popular that the company has processed more than 12 million feedback forms in over 60 languages in 191 countries to date. In 2009 alone, more than 600 million users experienced the Kampyle feedback symbol from their favorite companies and websites.
Kampyle understood that companies can use online analytics solutions to answer the "who, what, when and where" behind user behavior but did not have any method for understanding the "why." Kampyle's Feedback Analytics meets this goal by providing answers to complex questions behind why users behave the way they do online. This information is critical for a business to understand its customers and determine how to best meet their needs. In addition, Kampyle's Feedback Analytics helps companies gain valuable process-level feedback about their websites, which provides a holistic view of all processes that a customer or visitor might encounter. The ability to track this information helps companies delve deeper into their online approach to their website, products and services, helping improve the company on all fronts.
Kampyle solutions are so popular that the company is generating new customers on a daily basis because of the tremendous benefits provided. Kampyle is helping companies of all sizes take an active role in listening and interacting with their customers online. Examples of customers include Mozilla.com, KPN, O2, Rent.com and B&H. The Feedback Analytics methodology provides advanced reporting and analytics and is integrated into a number of business metrics and application platforms. Kampyle has partnered with industry leading companies such as Google, Nedstat, Salesforce.com, GoDaddy.com and Constant Contact, to extend the benefits of Feedback Analytics across multiple business platforms and provide customers with a complete view of their customers. The integration is customizable based on each company's needs.
Kampyle and its Feedback Analytics approach have garnered praise and support from some of the world's most influential individuals. Leading web analytics industry analysts and consultants herald Kampyle for its comprehensive approach to customer engagement and its ability to tie real-time customer feedback to actionable results and business metrics. Visit our media center to learn more information and read about the positive things people are saying about Kampyle.
Unlike other tools, Kampyle makes it easy to manage and get the most out of customer feedback, setting up is simple and straight forward.
Andrew Tran
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