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5 Steps to Building a Successful B2B VoC Programme

Group of Business People in a Meeting

This guest post was written by Nadine Dyer, a seasoned Customer Experience Practitioner. Nadine is passionate about the VoC and helps businesses and educational institutions truly understand the customer. She develops VoC Programmes that make a positive difference to the

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The Key to Social Commerce Success is Voice of the Customer

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Since the dawn of digital social media, marketers and publishers have been trying to monetize this channel. With this week’s news, Twitter has taken the next great step forward. Earlier this week, Twitter introduced “dedicated pages”, a new feature that

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Reflections on CEW London: the Constable, the Maker, the Hospital Caretaker

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This guest post was written by Brian Kling, Sr Customer Experience Architect with Autodesk. Brian believes everything around us should be well-designed; simple, intuitive and useful. He has a long history of working with customers and designing customer experiences in

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Three Quick and Easy Ways to Boost Your Summer Campaigns

Summer Campaign Optimization Kit

Download the Summer Campaign Optimization Kit After months of planning, the summer shopping season has arrived. Major seasonal campaigns have begun, and more are scheduled to launch in the coming days and weeks. And now, the great optimization race begins.

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Bringing CX to life with Voice of the Customer

new horizons

Every few years a new trend such as social media marketing, mobile marketing or customer experience management hits the marketing field. These new trends generate a great deal of hype, attention and over time, investment. Savvy marketers are becoming increasingly

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5 Tips for Getting the Most Out of Your Voice of the Customer Program

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This guest post was written by Ben Motteram at CXpert. Ben helps SME businesses engage customers, increase loyalty, and grow by developing and implementing omni-channel customer feedback programs that produce actionable insight. Businesses today need to be able to analyse

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Are you ready to launch your VoC program?

Woman player and her coach practicing on a tennis court

Have you considered every feature and touchpoint you need to make your Voice of the Customer program successful? Are your internal teams and stakeholders aligned and ready to go? Do you know where your customer feedback program is most prone

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Are you ready for your Voice of the Customer vendor review?

Are you ready for your Voice of the Customer vendor review?-08

There are dozens of considerations that should go into your Voice of the Customer vendor evaluation. The optimal solution will be simple to deploy, and offer the feedback collection, analysis, third party integrations, automation, expertise and customer support that your

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What if you could ask your customers… anything?

Lovely Couple In Cafe

A couple of months ago we took an informal survey of fashion and eRetail executives. Our question was simple: if you could ask your customers anything, what would you ask them? Their answers were amazing. Every single executive we approached

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Are You Listening to Customers Where It Matters Most?

Listening

Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible

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