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Bringing CX to life with Voice of the Customer

new horizons

Every few years a new trend such as social media marketing, mobile marketing or customer experience management hits the marketing field. These new trends generate a great deal of hype, attention and over time, investment. Savvy marketers are becoming increasingly

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5 Tips for Getting the Most Out of Your Voice of the Customer Program

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This guest post was written by Ben Motteram at CXpert. Ben helps SME businesses engage customers, increase loyalty, and grow by developing and implementing omni-channel customer feedback programs that produce actionable insight. Businesses today need to be able to analyse

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Are you ready to launch your VoC program?

Woman player and her coach practicing on a tennis court

Have you considered every feature and touchpoint you need to make your Voice of the Customer program successful? Are your internal teams and stakeholders aligned and ready to go? Do you know where your customer feedback program is most prone

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Are you ready for your Voice of the Customer vendor review?

Are you ready for your Voice of the Customer vendor review?-08

There are dozens of considerations that should go into your Voice of the Customer vendor evaluation. The optimal solution will be simple to deploy, and offer the feedback collection, analysis, third party integrations, automation, expertise and customer support that your

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What if you could ask your customers… anything?

Lovely Couple In Cafe

A couple of months ago we took an informal survey of fashion and eRetail executives. Our question was simple: if you could ask your customers anything, what would you ask them? Their answers were amazing. Every single executive we approached

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Are You Listening to Customers Where It Matters Most?

Listening

Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible

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PUMA’s Voice of the Customer Success with Kampyle (Video)

puma blog image

Kampyle’s Voice of the Customer solutions help PUMA understand their customer expectations and frustrations. By implementing and customizing the look and feel of the feedback form, customers experience a seamless PUMA-branded experience. Careful targeting and messaging to specific customers on

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The Customer Experience Event Master List – Q2 2015

2015 is off to be a great start here at Kampyle and across the broader Customer Experience industry. As we gear up for an amazing Q2, we thought we would share our collection of industry conferences and events. If you

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EDF Energy’s Voice of the Customer Success (Video)

EDF logo-01

EDF Energy powers over five million homes and businesses across the UK. Their website allows customers to shop for energy plans, submit their meter readings, pay their bills, find answers to their questions and more. These online tools are essential

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PUMA’s Secret to Improving Their Customer Experience

PUMA IMRG

PUMA manages over a dozen websites around the world. When they launched their beautiful, redesigned website, they engaged Kampyle to better understand their customer response. PUMA gained actionable insights into their customer’s motivations, challenges and needs. In February, we joined

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