Today Yahoo!7 Australia and Kampyle announced their co-operation in a joint press release. We here at Kampyle are happy to serve another Australian enterprise client with our expertise.
“Yahoo!7 is about connecting our audience to the information and people that matter most to them, so it’s imperative that we offer an exceptional online user experience. Working with Kampyle allows us to get direct feedback from our audience right at the point where they are engaged with our network,” said Kath Hamilton, Director of Operations at Yahoo!7.
When your website and content is your core business
Certainly, for each online business its web presence and the way its services and products are presented to their customers is crucial. But this importance reaches another dimension for online publishers and web portals. Here the website, its content and features are the product per se. For online publishers, getting insight how customers experience the website has to be integral business intelligence.
Kampyle feedback solutions offer a unique, but unobtrusive way to engage with and listen to website visitors. Using Kampyle, Yahoo!7 can now easily research, evaluate and act, based on user feedback to advertisement layouts, content, site navigation, special features and other similar aspects of their network.
“We continuously strive to meet and exceed our audience’s expectations, listening to their opinions. A tool like Kampyle, allows us to understand their needs and stay even more connected to our audience.”, said Kath Hamilton.
The entire Kampyle team is excited to support Yahoo!7 in placing their customers in the center, and looks forward to continue working hand-in-hand!