Feedback Analytics
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Why do users abandon shopping carts? What makes a website’s user login, search for a product, add it to the shopping cart, then suddenly leave without leaving a trace?
E-commerce is a complex business, and the answers to these questions differ widely between sites, products, countries, and many other parameters. One fact remains untouched throughout these variations: the customers know why they chose to abandon the shopping cart, and their reasons for doing so are worth money to any e-commerce owner who wishes to increase his sales and revenues.
How does one go about asking users why they decided to abandon their shopping cart? Who are these users, and how can they be reached? These are some of the questions that e-commerce owners face when trying to tackle the issue of shopping cart abandonment. Kampyle Feedback Analytics has endeavored to answer them with a simple and elegant solution. Using its unique capabilities and experience, Kampyle set out to develop a tool that would help e-commerce website owners find out why they are losing money due to shopping cart abandonment.
The solution consists of asking users who have abandoned the shopping cart for feedback in real time, using Kampyle’s customer feedback form. Kampyle’s Shopping Cart Abandonment website feedback tool works by identifying customers who follow a specific behavioral path in a website, in this case – leaving the shopping cart. Once identified, potential shoppers are prompted with Kampyle’s advanced, customizable feedback form, to leave feedback and describe why they decided to not to go through with the purchase.
The feedback data is gathered and analyzed by Kampyle, and displayed in the Management Application. Inside Kampyle, each feedback item can be read, replied to, and checked for more data using the Feedback inbox, while the Feedback Dashboard provides high level management view of the feedback data, displaying analyzed, actionable feedback information.
With this new solution, e-commerce owners can finally understand how to fine-tune their site to stop losing money. Using information gathered from the highest authority on the subject – the customer - Kampyle helps e-commerce website owners to act quickly and efficiently to improve one of the most critical processes in their website.
Kampyle ... helps us to ensure that we meet our customers' needs, keep our priorities focused, our conversion rates high and our users happy and satisfied!
Kerry Harding, User Experience Manager
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