SurfStitch Case Study
SurfStitch Uses Kampyle Solution to Improve E-commerce and Leverage New Opportunities
SurfStitch is one of Australia’s leading online retailers, specializing in surf equipment and accessories. The company has rapidly extended its offerings to include apparel and other items, in a broad range of fashions and styles. Visit them at www.surfstitch.com
As an online retail pure-play, SurfStitch recognized the need to provide an overall user experience that exceeded their visitors’ expectations. Discovering issues with the website, product, pricing, or delivery that visitors faced was essential to achieving this goal but SurfStitch found it challenging to motivate visitors to share their experiences and feedback.
SurfStitch was committed to capturing every conversion opportunity, so they needed a system that would enable sales, marketing, and customer support to respond quickly to all visitors—happy or otherwise.