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PUMA’s Secret to Improving Their Customer Experience

PUMA manages over a dozen websites around the world. When they launched their beautiful, redesigned website, they engaged Kampyle to better understand their customer response. PUMA gained actionable insights into their customer’s motivations, challenges and needs.

In February, we joined the PUMA team in presenting these findings at IMRG Fashion Connect in London. The SlideShare below is summary of the full keynote presentation, focusing on how PUMA used their customer feedback to improve their customer experience.

By using their feedback insights to better understand their customer motivations, challenges and needs, PUMA improved both their customer experience and their web performance.

For more information on how you can use customer feedback to improve your customer experience, contact our success team.

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