ASSOCIATE GOOGLE ANALYTICS DATA POINTS WITH REAL PEOPLE & THEIR CONCERNS
Web analytics tells you a great deal about what happens on your site. In short order you can determine how many visitors came to your site and how many left without taking any action.
But what Web analytics can't do is distinguish between visitors who were unimpressed with your offer, couldn't get your order form to work, or wanted the product in a different color. All you learn is that they left.
Kampyle's Web Analytics Integration solution changes all that. Kampyle prompts visitors to tell you what's on their mind, providing you specific insight that drives their behavior. When you merge that feedback with Web Analytics, points of data become real people who want to share their concerns with you.
Kampyle tracks the feedback leads that your landing pages generate, and presents this information to you in your Top Landing pages Dashboard. Drill down to specific visitor to determine why they're responding well to the landing page. Next, use this insight to optimize the landing pages that aren't meeting your expectations.
You can actively solicit this insight using Kampyle's proactive feedback feature, which automatically presents a feedback form to visitors whenever key events occur, such as when a visitor exits a landing page without converting.
Kampyle's assessment engine extracts and aggregates key data points of visitor feedback submissions, and presents it as actionable intelligence to you and your team. Feedback data points include:
You can use this information to identify issues that are of most concern to visitors (i.e. feedback submissions they've rated "severe") or are reported most frequently and drill down for specifics. Kampyle automatically collects the visitors' session details (browser, operating system, click stream), helping to illuminate the visitor experience to your team.
You can also see at-a-glance how relevant a geographic market is to your company and act on that information. For instance, if your company receives a high number of feedback leads form visitors in Central America, you may wish to increase your marketing budget in that region.
By merging feedback analytics with Web anlytics, Kampyle identifies issues you need to address and bring them to your attention via an alert dashboard.
For instance, if numerous visitors using Chrome report they're unable to use your product configurator or shopping cart, Kampyle will generate an alert informing you of the issue. The alert aggregates all of the visitors who have reported the issue, and lets you drill down to individual feedback.
Are you a current Silver, Gold or Enterprise Kampyle customer? You can enable Kampyle's comScore Integration feature right away.
1. Go to the partners setting page from within the management application
2. Click on Grant Access from within the Google Analytics section
3. You will be navigated to the Google Accounts page; enter your Google Analytics ID and press sign in.
4. Google Accounts will inform you that Kampyle is requesting access to your Google Analytics data. Click Grant Access.
5. You will then be navigated back to the Kampyle management application. Select the accounts and profiles relevant to your Kampyle account.
6. Click finish. The data transfer may take several minutes.
Customers who use Omniture or Nedstat should contact their account manager to enable Kampyle integrate with those programs.