Associate Omniture Analytics Data Points With Real People & Their Concerns
Omniture tells you a great deal about what happens on your site. In short order you can determine how many visitors came to your site, and how many left without taking any action.
But what Omniture can't do is distinguish between visitors who were unimpressed with your offer, couldn't get your order form to work, or wanted the product in a different color. All you know is that they left.
Kampyle's Omniture Integration solution changes all that. Kampyle prompts visitors to tell you what's on their mind, providing you specific insight that drives their behavior. When you merge that feedback with Omniture, points of data become real people who are happy to share their concerns with you.
You can choose where and how to view the integrated data: from within Kampyle or Omniture. You decide based on your work habits.
Kampyle tracks the feedback leads that your landing pages generate, and presents this information to you in your top landing pages dashboard. Drill down to specific feedback items to assess why visitors respond well to the landing page and use this insight to optimize pages that aren't meeting expectations.
Kampyle's assessment engine extracts and aggregates key data points of visitor feedback submissions, and presents it as actionable intelligence to you and your team. Feedback data points include:
You can use this information to identify issues that are of most concern to visitors (i.e. feedback submissions they've rated "severe"), or reported most frequently, and drill down for specifics. Kampyle automatically collects visitors' session details (browser, operating system, click stream), helping to illuminate the visitor experience to your team.
You can also see at-a-glance issues how relevant a geographic market is to your company and act on it. For instance, if your company receives a high number of feedback leads from visitors in Central America, you may wish to increase your marketing budget in that region.
By merging feedback analytics with Omniture, Kampyle identifies issues you need to address and brings them to your attention via an alert dashboard.
For instance, if numerous visitors using Chrome report they're unable to use your product configurator or shopping cart, Kampyle will generate an alert informing you of the issue. The alert aggregates all of the visitors who have reported the issue, and lets you drill down to individual feedback.
Customers who use Omniture should contact their account manager to enable Kampyle integrate with those programs.