Tips for increasing and converting feedback leads

1. Let visitors leave feedback whenever they feel the need.
Include a Kampyle Feedback form on every page; more visitors will provide feedback if you do. That means more leads and more insight for your company.

Choosing the right Feedback button is key because the goal is to let your customers know that you are very interested in hearing what they have to say. The Feedback button should be clearly visible on all your pages.

Also, take advantage of Kampyle's proactive feedback feature. This feature presents a feedback form automatically whenever key events occur, such as when a visitor abandons a shopping cart or clicks away from a promotional landing page.

2. Ask for the visitor's contact details.
Sixty percent of visitors who leave feedback will provide their contact information - if you ask for it! You can enable the contact fields settings from your Feedback Form Customization page. Simply click on the fields you'd like to see on your form. Learn more.

3. Ask the right questions.
Customize Kampyle Feedback forms based on where they'll be accessed on your site. For instance, product pages can have categories and sub-categories on price, options, competition - whatever is relevant to your industry, while check-out feedback forms may ask about bugs or shipping options.

4. Let visitors steer the conversation.
Avoid surveys! Rather, give visitors the space to describe what's on their mind in their own terms. What they say will help you plan a conversion strategy. Plus, you can mine feedback to predict fruitful search terms and plan search engine marketing (SEM) campaigns.

5. Assign and Alert Relevant Employees of Incoming Feedback Responses.
Kampyle's rules engine lets you automatically inform and forward feedback to the people in your company who can best learn from or react to what your visitors have to say.

You can organize feedback by tagging each item such as "leads" and "tech support", with "leads" tags going to the sales team and "tech issue" tags going to tech support.

The rules engine lets you forward feedback in real time. Forward feedback on low-end products to your telesales team, and feedback on high-value products to enterprise-level sales reps. Feedback on campaigns can go to your marketing department for optimization, and bugs to your webmaster. You can customize your rules settings from your Rules and Alerts page.

6. Invite visitors to opt-in to your newsletter.
Email marketing is a critical tool, but it's most effective when recipients opt in. Kampyle feedback forms can invite visitors to opt-in to your newsletter, giving you the chance to build a long-lasting relationship with them. You can enable the Newsletter opt-in field from your Feedback Form Customization page. Simply check the Newsletter opt-in box. Learn more.

7. Integration with Existing CRM System
Integrate Kampyle Feedback Analytics with your CRM system such as SalesForce.com and use feedback to open new leads (or new cases if the feedback reports a customer service issue). Kampyle automatically collects session details (e.g. pages visited, processes, etc.) as these details provide your sales teams with critical insight into the visitor's issues and interests.

8. Integration with Web Analytics Programs
Get "the big picture" of your company's initiatives by integrating your web analytics program with Kampyle feedback. It will help you answer complex questions such as 'why do people from the UK leave the site without converting'. Learn more.

Click here to download the Kampyle Lead Conversion White Paper.