Optimize The ROI Of Your Googl AdWords Campaigns With Kampyle's Feedback Analytics
Kampyle's Google AdWords integration lets you hear directly from visitors regarding what they expected when they clicked on your Google AdWords campaigns.
Deploy context-specific Kampyle Feedback forms on all Google AdWords landing pages, and invite visitors to share their thoughts and expectations.
You can actively solicit feedback using Kampyle's proactive feedback feature, which presents a feedback form automatically whenever key events occur, such as visitors who click away from a Google AdWords landing page without converting.
Kampyle's Feedback Analytics distills and presents at-a-glance important trends for you to consider based on visitor attributes, including their issue (i.e. category and sub-category), region, feedback rating, keywords contained in the comments section of the form, visitor loyalty and more.
Use visitor feedback to optimize and increase the ROI of your Google AdWords campaigns. For instance, if numerous visitors have questions about the parameters of your promotion or whether they qualify for it, you can use that insight to clarify the landing page messages.
Or, if you hear from several users that they live in a region that you don't service, you'll know to narrow the geographic region of your campaigns.
Kampyle's feedback forms offer visitors the opportunity to describe what they're looking for in their own words. You can analyze visitor feedback to optimize and even predict appropriate search terms.
Your company makes an investment in every visitor who clicks on one of your Google AdWords campaigns. You can get a return on that investment even if the visitor doesn't convert. Here's how: Kampyle feedback forms invite visitors to include their contact details, and nearly 60 percent of them willingly do so. Many opt-in to a site's newsletter directly from the Kampyle feedback form.
These features provide your company with the opportunity to open a dialog with targeted visitors who arrive on your landing pages but fail to convert. In short, it gives you a second chance to win the customer.
Kampyle provides a snapshot of all the feedback leads that stem from a Google AdWords campaign on your leads dashboard. Learn more about this feature.
To collect Google AdWords leads you must first enable the Kampyle Google Analytics Integration feature.
To enable Kampyle's Google Analytics Integration feature:
1. Go to the partners setting page from within the management application
2. Click on grant access from within the Google Analytics section
3. You will be navigated to the Google Accounts page; enter your Google Analytics ID and press sign in.
4. Google Accounts will inform you that Kampyle is requesting access to your Google Analytics data. Click grant access.
5. You will then be navigated back to the Kampyle management application. Select the accounts and profiles relevant to your Kampyle account.
6. Click finish. The data transfer may take several minutes.