"Earlier this month, Kampyle, a web services firm, rolled out its latest product, Ad Feedback. Marketers place the Kampyle thumbs up icon into a portion of the their ads. Then web users can click on it to provide feedback on anything about the ad by either using simple smiley face and frown emoticons or by writing in specific comments on the creative and placement of the ad. "
By Rose Gordon, Direct Marketing News, November 29, 2010