In e-commerce, the days of one-way conversations are over. Companies that invite customers to engage in dialogue reap the rewards in customer loyalty and increased conversions. That move toward a true communications channel based on customer feedback is now available to advertisers, as well.
At Ad-Tech NYC November 3 and 4, we’ll be demonstrating our new ad-based solution. Advertisers have long had tools that aggregate statistical data regarding their placements, but anyone who has ever tried to parse why one approach worked and another did not knows that numbers only tell half the story. Consumer voices, by contrast, explain WHY visitors react positively or negatively to a promotion. We’re excited to introduce and demonstrate our new service, which invites customers and advertisers to connect in a whole new way. If you’re coming to Ad-Tech, we hope you’ll stop by booth 1936 and see how we can help you optimize your ad campaigns, create an open dialogue with consumers and create a positive online ad experience for your customers.