Kampyle, the leading Feedback Solution provider, announced today its partnership with ClickTale, the industry leader in Customer Experience Analytics, enabling joint customers to make smarter business decisions based on unparalleled insights.
PRLog – Jul. 7, 2011 – The fusion of customers’ online experience and customer feedback enables companies to make smarter business decisions based on unparalleled insights. Kampyle, the leading customer Feedback Solution provider, announced today its partnership with ClickTale, the industry leader in Customer Experience Analytics (CEA).
With the launch of this partnership, In-Page Web Analytics based on actual visitor behavior can now be fully integrated with Feedback Analytics. By using Kampyle and ClickTale together, online marketers and site owners are able to further investigate feedback issues, getting to the core of the problem by observing the tracked web movements of feedback providers on their website. Once a visitor has provided feedback, the website owner can simply “playback” the recordings of the full browsing session to understand the visitor’s experience and discover the underlying reasons behind the feedback issues raised.
This insight provides marketers with a clear understanding of how visitors react to site changes in the users’ own environment, and offers valuable data to uncover usability, conversion and operational issues. More importantly, it allows customers using this integration to identify relevant sessions based on customer satisfaction data, and choose to watch only satisfied or dissatisfied visitors. “This is a mission-critical tool for our customers to increase the value of every dollar spent optimizing interactions with site visitors,” said Dr. Tal Schwartz, CEO and Co-Founder of ClickTale. “We are bringing together the best of web analytics and customer feedback to drive a more integrated approach to optimizing a website’s business performance.”
“We are proud to offer our customers a new level of business intelligence,” said Ariel Finkelstein, CEO and Co-Founder of Kampyle. “Locating users’ pain points is paramount in achieving and maintaining a successful online business. Our customers can now identify shortcomings of their website in greater detail, enabling them to find an effective solution faster.”
The joint solution is easy to implement and is available immediately upon request. All it requires is an active Kampyle and ClickTale enterprise account.
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 60,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, please visit www.clicktale.com.
Kampyle enables businesses to optimize their websites, generate leads and significantly increase their sales. (https://www.kampyle.com/online-lead-generation-services) Kampyle’s software-as-a-service (SaaS) solution collects visitor feedback, captures real contact details, and delivers this data to sales and marketing teams. Since 2008 Kampyle has enabled over 45,000 companies to gain insight into user behavior, enhance product and service offerings, and convert up to 45% of the visitors who leave contact information. Kampyle has processed more than 12 million feedback forms in over 60 languages in 191 countries. For more information, please visit www.kampyle.com.