Act to Improve Conversions
Understanding events in your funnels and the motivations that underlie them is important. However, to increase conversions today you need to act on the insights you uncover.
- Intercept visitors abandoning your funnel and redirect them to relevant site content, or offer a chat or call back
- Route technical and usability issues to relevant teams for swift follow-up
- Pinpoint where to focus conversion optimization efforts for most impact
- Encourage completion of purchases with context-appropriate incentives (such as discounts or coupon codes) delivered in auto-reply emails
- Measure and track improvements via feedback-based A/B testing