About BizzTravel

BizzTravel is a dynamic and leading company in the Dutch travel industry, selling several products under its own label. The success achieved is owed to an enthusiastic team located in Groningen. The development of B2C sales over the Internet has been very successful and BizzTravel uses advanced technology to stay ahead in this highly competitive industry. BizzTravel runs three web properties: BizzTravel (Wintersport and Zomer actief), Beachmasters and Ferio.

Comprehensive Web Analytics and Web Strategy Needs the Voice of the Customer

Jeroen Sijbom, Web Analytics Specialist at BizzTravel, never had any doubt, that gaining additional data about their website users would be essential to BizzTravel's growth.

Sijbom therefore initiated the implementation of Kampyle's Feedback Forms on all BizzTravel websites as a complementary tool to their wide range of statistical and analytic tools in order to gain first hand, empirical data about their users' experience.

Sijbom summarizes, that: "Kampyle is a good tool and we are very satisfied. It supported us in three redesigns of the websites, and it helped us to spot what our websites do well. With rankings given in the feedbacks it was easy to determine if our new version is better or not."

BizzTravel Found Competitive Edge in Discounts for Feedback Providers

While Kampyle's solution was initially deployed by BizzTravel for Web Analytics, the step to use Kampyle for Lead Generation was a result of the given high competition faced by their website www.ferio.nl.

BizzTravel decided to offer their visitors at the close of a feedback submission a €50 discount on their next purchase, for which the visitors needed to enter their email address. As proven by many Kampyle customers, website visitors initiating communication via feedback are a highly profitable customer segment and convert at very high rates.

The results gained by BizzTravel once more clearly demonstrate Kampyle's Lead Generation abilities:

• An average of 30% of the feedback forms included contact details.
• Submitted feedback supported both, automatic sales and lead generation for BizzTravel's sales team making direct calls.
• BizzTravel reports, that feedback generated leads convert at a rate 8 times higher than the regular conversion rate of the Ferio.nl website.

"With the impressive increase in conversion by using Kampyle for lead generation we will continue to explore and exploit Kampyle's sales and marketing features. Feedback providers are a visitor segment to be taken seriously", concludes Sijbom on his experience using Kampyle so far.

The Challenge

• Looking for comprehensive web analytics for website optimization.
• Needing Increased conversion in highly competitive area.

The Solution

Kampyle's Lead Generation and Feedback Solutions open communication channels with website visitors for both, website optimization and lead generation.

Benefits and Results

• An average of 30% of the feedback forms included real contact details.
• Feedback generated leads convert at a rate 8 times higher than the regular conversion rate of the websites.
• Ongoing monitoring of website performance through structured feedback flow.

Last update: 19, September 2011