Recommendations from Friends Makes Inbound Marketing Easy. When your customers share their feedback with you using Kampyle's Facebook Connect integrated solution, you can offer them the option to post a promotional message or link on their Facebook Wall. Using flexible business rules, customized messages that are appropriate and relevant to the specific feedback content can be automatically posted and shared with the Friends of the customer that submitted the feedback. These posts, which can contain information on discounts or other incentives, are an excellent method for inbound marketing efforts.
Identifying and Nurturing Brand Advocates to Expand Your Marketing Reach. Kampyle's Facebook Connect integration also offers enhanced social leads monitoring. The Kampyle Lead Dashboard provides comprehensive data on how many online visitors - who submitted feedback -did so via Facebook Connect, shared the promotional post with their friends and how many new website visitors each "share" actually generated. This easily allows your marketing team to see which feedback providers are the most influential as potential Brand Advocates and with some nurturing, will expand brand awareness and reach.
Collect Rich Demographic Information for Targeted Marketing Campaigns. When your customers share their personal details via Facebook Connect you can segment their feedback based on gender, age and other important demographic data. This capability is invaluable as it allows your marketing team to custom-craft campaigns and messages that are appropriate for each target audience. Additionally, auto-reply emails can be sent to visitors submitting feedback, with a relevant, demographic-specific message or incentive.