Eurostar is the only high-speed rail service between the UK and mainland Europe and takes thousands of people a day to Paris, Brussels, Lille, Calais, Disneyland® Paris and more. Since the start of services in 1994, Eurostar has carried over 150 million passengers.
Eurostar believes that the customer is the key driver behind its digital strategy. […]
Customer touchpoints are the different ways consumers experience your product or service, through all channels – websites, retail stores, email, social media, mobile etc… – from beginning to end. Every one of these touchpoints presents a valuable opportunity to engage with your customers, listen to what they to say and use their feedback in order […]
Download the Summer Campaign Optimization Kit
After months of planning, the summer shopping season has arrived. Major seasonal campaigns have begun, and more are scheduled to launch in the coming days and weeks. And now, the great optimization race begins. Marketing, product and conversion optimization professionals tune into every analytics rise, dip, and blip, improving and […]
At Kampyle, we have learned that targeting specific customer touchpoints for feedback, and collecting the right metadata about each customer when they share their feedback will provide actionable insights that impact your bottom-line performance and your customer experience.
We created The Customer Experience Cheat Sheet to make it easy for any marketer or customer experience professional […]
Commercial success depends on a strong customer experience and high customer engagement throughout the customer journey. Businesses that use voice of the customer to improve Customer Experience are seeing increases of over 20% in their customer loyalty and conversion rates.
Our new eBook, Voice of the Customer: The 7 Secrets to Great Customer Experience shows you how […]
Tuning up your business’s sites to make it faster, easier and more painless for customers to accomplish what they come to do is more doable than you think. Here’s how!
My high school physics teacher was brilliant, but a miserable teacher. I learned almost no physics, but came away with some very valuable lessons about how […]
The recently published report Adobe® 2012 Digital Marketing Optimization Survey holds some interesting insights and takeaways. While marketing teams should work to enhance traffic and lead generation, they clearly must be looking for optimization opportunities that will help translate more eyeballs into more revenue. With this in mind, the report’s finding, that for every $92 […]
In this post we interview Dr. Karl Blanks and Ben Jesson, co-founders of Conversion Rate Experts. As an international agency, Conversion Rate Experts specializes in getting strong, measurable conversion improvements for businesses that are already successful. Clientele includes companies such as Apple, Sony, Google, Vodafone, SEOmoz, and SEOBook, among many others. In the following paragraphs […]
