This guest post was written by Brian Kling, Sr Customer Experience Architect with Autodesk. Brian believes everything around us should be well-designed; simple, intuitive and useful. He has a long history of working with customers and designing customer experiences in many roles; as a senior customer support agent, trainer/educator, digital strategy consultant, and now most […]
Download the Summer Campaign Optimization Kit
After months of planning, the summer shopping season has arrived. Major seasonal campaigns have begun, and more are scheduled to launch in the coming days and weeks. And now, the great optimization race begins. Marketing, product and conversion optimization professionals tune into every analytics rise, dip, and blip, improving and […]
Every few years a new trend such as social media marketing, mobile marketing or customer experience management hits the marketing field. These new trends generate a great deal of hype, attention and over time, investment. Savvy marketers are becoming increasingly adept at avoiding the empty hype and focussing on the real performance opportunities. In so […]
Have you considered every feature and touchpoint you need to make your Voice of the Customer program successful? Are your internal teams and stakeholders aligned and ready to go? Do you know where your customer feedback program is most prone to failure?
Our Customer Success Managers are now available for a free, 30 minute VoC consultation. […]
There are dozens of considerations that should go into your Voice of the Customer vendor evaluation. The optimal solution will be simple to deploy, and offer the feedback collection, analysis, third party integrations, automation, expertise and customer support that your business needs. It’s a lot to consider, but we’ve got you covered with The Voice […]
A couple of months ago we took an informal survey of fashion and eRetail executives. Our question was simple: if you could ask your customers anything, what would you ask them? Their answers were amazing.
Every single executive we approached wanted to ask their customers why they were not completing their purchases. Their analytics told them that many […]
Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible insights into your customer’s needs and passions. Unfortunately, many marketers are only listening to their […]
Kampyle’s Voice of the Customer solutions help PUMA understand their customer expectations and frustrations. By implementing and customizing the look and feel of the feedback form, customers experience a seamless PUMA-branded experience. Careful targeting and messaging to specific customers on the right pages solicit the feedback they seek while minimizing unnecessary interruptions and customer service […]
2015 is off to be a great start here at Kampyle and across the broader Customer Experience industry. As we gear up for an amazing Q2, we thought we would share our collection of industry conferences and events.
If you would like to connect with us at an event or add your favorite event to this list, […]
EDF Energy powers over five million homes and businesses across the UK. Their website allows customers to shop for energy plans, submit their meter readings, pay their bills, find answers to their questions and more. These online tools are essential components of their business, delivering a strong customer experience while diverting costly phone calls. Therefore, […]