Every few years a new trend such as social media marketing, mobile marketing or customer experience management hits the marketing field. These new trends generate a great deal of hype, attention and over time, investment. Savvy marketers are becoming increasingly adept at avoiding the empty hype and focussing on the real performance opportunities. In so […]
A couple of months ago we took an informal survey of fashion and eRetail executives. Our question was simple: if you could ask your customers anything, what would you ask them? Their answers were amazing.
Every single executive we approached wanted to ask their customers why they were not completing their purchases. Their analytics told them that many […]
2015 is off to be a great start here at Kampyle and across the broader Customer Experience industry. As we gear up for an amazing Q2, we thought we would share our collection of industry conferences and events.
If you would like to connect with us at an event or add your favorite event to this list, […]
EDF Energy powers over five million homes and businesses across the UK. Their website allows customers to shop for energy plans, submit their meter readings, pay their bills, find answers to their questions and more. These online tools are essential components of their business, delivering a strong customer experience while diverting costly phone calls. Therefore, […]
PUMA manages over a dozen websites around the world. When they launched their beautiful, redesigned website, they engaged Kampyle to better understand their customer response. PUMA gained actionable insights into their customer’s motivations, challenges and needs.
In February, we joined the PUMA team in presenting these findings at IMRG Fashion Connect in London. The SlideShare below […]
Businesses today operate on an unprecedented global scale, serving millions of customers on a daily basis. We collect and analyze massive amounts of customer data, constantly tweaking our customer’s experience in the pursuit of stronger performance. But as we pursue performance at scale, we run the risk of losing touch with our customer’s experience, motivations […]
Over the past few years, Customer Experience Management has emerged as a mainstream business discipline with real bottom-line impact. As we helped hundreds of amazing businesses better connect with their customers, we learned that customer feedback delivers the strongest impact when collected across every customer touchpoint. By collecting continuous customer feedback, you can optimize every step of your customer journey and improving your performance.
For example, asking customers on your product […]
As shopping is increasingly conducted online, marketing and support managers spend more time and effort optimizing their customer experience. Meeting and exceeding customer expectations, delivering convenience and ease of use while meeting business objectives is a full-time job.
The web is packed with papers, posts and graphs on these subjects. Here at Kampyle, we want to make this easier for you. In […]
eRetail and eCommerce professionals from around the world will be gathering this week in London at IMRG Fashion Connect 2015. We are happy to announce that we will be co-presenting a keynote address titled, “The evolution of a successful customer experience within the various eCommerce touchpoints.” This keynote will be co-presented by our partner, Ken Kralick, Head […]