While the experience your customers have with your brand is what drives them through your sales process, data is what drives the strategy behind that experience. To assist with that strategy, and to give you an idea of where the market is headed as a whole, here are the key stats that you should know […]
Being responsive from a customer support perspective is critical to both solidifying customer loyalty and efficiently running a business. Any actions you can take to reduce wait time, speed resolution times and provide a better experience throughout the process will have a tremendous impact on customer satisfaction ratings, NPS scores and ultimately – sales.
Providing a […]
Since the dawn of digital social media, marketers and publishers have been trying to monetize this channel. With this week’s news, Twitter has taken the next great step forward.
Earlier this week, Twitter introduced “dedicated pages”, a new feature that will allow eCommerce merchants to feature and sell their products right from their Twitter streams. Just […]
Every few years a new trend such as social media marketing, mobile marketing or customer experience management hits the marketing field. These new trends generate a great deal of hype, attention and over time, investment. Savvy marketers are becoming increasingly adept at avoiding the empty hype and focussing on the real performance opportunities. In so […]
A couple of months ago we took an informal survey of fashion and eRetail executives. Our question was simple: if you could ask your customers anything, what would you ask them? Their answers were amazing.
Every single executive we approached wanted to ask their customers why they were not completing their purchases. Their analytics told them that many […]
Think positive split test results mean you should implement a change? Not so fast! The decision depends on ROI.
Why Do A/B (sometimes called split tests?)
A/B or split testing enables you to conduct controlled, randomized experiments to determine which variation of a website feature, process or element yields superior results. In order to get a clean read on exactly what is driving changes in metrics, only one element should be varied per test. […]
Want to get the best results possible from your testing program, as quickly as possible?
Here’s what you need to do. And it’s not what you think.
In this third post of our Conversion Optimization, One Step at a Time Series, we focus on planning and interpreting tests. You might note that the obvious step between […]
In our earlier post about findings from the Kampyle CRO survey, we highlighted the disconnect between what respondents say about conversion rate optimization – that it is the most important marketing methodology today—and what they actually do: very little testing and optimization.
When we started to explore why this is so, it took about 5 seconds […]