Businesses today operate on an unprecedented global scale, serving millions of customers on a daily basis. We collect and analyze massive amounts of customer data, constantly tweaking our customer’s experience in the pursuit of stronger performance. But as we pursue performance at scale, we run the risk of losing touch with our customer’s experience, motivations […]
24/7 call centers are there to serve your customers in various situations: finding specific or complimentary products, inquiries, technical support, reporting technical problems, search, comparing between online and offline experiences, questions about shipping, stock, or even asking for information they couldn’t find online. Surprisingly, many customers use this human service to provide feedback and have […]
Think positive split test results mean you should implement a change? Not so fast! The decision depends on ROI.
Why Do A/B (sometimes called split tests?)
A/B or split testing enables you to conduct controlled, randomized experiments to determine which variation of a website feature, process or element yields superior results. In order to get a clean read on exactly what is driving changes in metrics, only one element should be varied per test. […]
Want to get the best results possible from your testing program, as quickly as possible?
Here’s what you need to do. And it’s not what you think.
In this third post of our Conversion Optimization, One Step at a Time Series, we focus on planning and interpreting tests. You might note that the obvious step between […]
Tuning up your business’s sites to make it faster, easier and more painless for customers to accomplish what they come to do is more doable than you think. Here’s how!
My high school physics teacher was brilliant, but a miserable teacher. I learned almost no physics, but came away with some very valuable lessons about how […]
In our earlier post about findings from the Kampyle CRO survey, we highlighted the disconnect between what respondents say about conversion rate optimization – that it is the most important marketing methodology today—and what they actually do: very little testing and optimization.
When we started to explore why this is so, it took about 5 seconds […]
Conversion rate optimization (CRO) is the most important emerging marketing discipline around, yet shockingly few marketers use it. Here’s what it takes to join them.
If you’re a marketing professional and know what “conversion rate optimization” is, chances are you think it’s important… and that you’re not doing it. In fact, in the recent 2014 Kampyle […]
The recently published report Adobe® 2012 Digital Marketing Optimization Survey holds some interesting insights and takeaways. While marketing teams should work to enhance traffic and lead generation, they clearly must be looking for optimization opportunities that will help translate more eyeballs into more revenue. With this in mind, the report’s finding, that for every $92 […]
In this post we interview Dr. Karl Blanks and Ben Jesson, co-founders of Conversion Rate Experts. As an international agency, Conversion Rate Experts specializes in getting strong, measurable conversion improvements for businesses that are already successful. Clientele includes companies such as Apple, Sony, Google, Vodafone, SEOmoz, and SEOBook, among many others. In the following paragraphs […]