Click-through rates tell you HOW campaigns are performing; Ad Feedback explains WHY. Improve results immediately and discover:
Creatives that have a strong positive or negative impact on the brand
Aspects of the creative or the placement that get users to react
Open Dialogs with Consumers.
Consumers want to express their opinions, and brands that listen to their feedback are rewarded with customers' trust and loyalty. That's why Ad Feedback enables consumers to provide their contact details, letting you close the loop with them.
Positive Experience for Privacy Regulations
Optionally, you can include in the Ad Feedback service a form with behavioral advertising choice for compliance with the self-regulatory principles for interest-based advertising. The opt-out process becomes part of a positive, not a negative experience.
Add feedback icon to your ads
Simply add the feedback icon to your ads. That icon invites consumers to provide their feedback based on categories that you define (content, relevance, style...).
Analyze the feedback
Analyze the feedback and optimize your ads in real time with a powerful reporting engine.
Close the loop
Close the loop with the consumer using the Feedback Inbox or your CRM application.
Kampyle for Ads gives us incredible visibility on how our prospective customers perceive our ad. We use both the positive and negative feedback to optimize our campaigns.